JA Retail Reimagined Challenge

Retail Reimagined Challenge is organized by the Hong Kong Retail Management Association in partnership with Junior Achievement Hong Kong (JAHK).

The retail market is undergoing a significant transformation, driven by shifts in consumer behavior and mounting competition, particularly from businesses in the GBA. Retailers have to build stronger, longer lasting and more interactive customer relationships through experiential journeys that add unique value at every touchpoint. Consumers are increasingly concerned about how companies incorporate Environmental, Social, and Governance (ESG) principles. The pace and magnitude of change have been jarring and calls for a radical rethinking, offering the new generation tremendous opportunities to discover and thrive through all the changes.

Tertiary students will form teams of 5-7 and be tasked to develop their creative ideas to reinvent the retail landscape.

The intensive 2-month learning journey will entail:

Retail Inspire: Leaders will share the latest trends on how the retail industry on the transformation of the retail industry, exciting examples of success and innovations, and their passion and career roadmap in retail.

Mentorship: Shortlisted teams will be matched with an experienced mentor to further develop their videos to visualize their creative retail ideas, and get better prepared for the Challenge.

Retail Reimagined Challenge Finale 2025 : Teams will present their videos in an online channel and in front of a professional judging panel at the Challenge Finale to compete for various awards and recognitions.